Whenever a company hires a PR agent, the reason is probably to popularize its products or services by the power of the media. However this is not always as easy as it sounds, therefore a good PR manager should be able to come up with creative ideas for a high reach all year round.
- Launching a new product or service
People love to be involved in first hand information. To be the first to know, be among the first ones to try or taste…etc. Journalists are no different, so whenever your company is planning to launch a new product or service, make them be the first to know about it. This is the easiest way to attract the media.
- Seasons, holidays
It is a fact that people spend the most at Christmas time, but life won’t stop in the other 11 months either. We have numerous opportunities to make our product or service relevant through some personal reference by a given holiday. Many would think it’s an old fashioned attitude, but such promotions can end up with very high sales results. Keep in mind that everyone loves receiving gifts and every day is a celebration for someone. Besides bank holidays, you can also build your campaigns on popular sport events, also having a huge power in selling.
- Personal stories
Everyone can buy advertisements at any time. A usual ad however won’t reflect any personal information. This is why I believe in telling personal stories to introduce the real characters behind the brands. People are always attracted by interesting stories, and everyone has a story to tell. Don’t be afraid to show your story to make your brand a love brand.